Coke Stories
Letting visitors step into Coca-Cola’s history, literally.
The Challenge
How do you tell the story of a brand that the world thinks they already know?
The Idea
You let them live the story.
Not just learn about it.
The Solution
Coke Stories transports visitors back to the brand’s beginnings—before the first bottle, the first ad, the first iconic moment—through a museum space designed to dissolve the boundary between past and present. But to truly make history feel alive, realism wasn’t enough.
We had to invent entirely new technologies that could blend historical authenticity with emotional resonance—tech that didn’t show off, but quietly worked its magic in the background.
The Touchpoints
The Bottling Factory
Watch Coca-Cola's bottling process come to life through stunning factory windows, and step back in time as the loading dock reveals the thrilling origins of Coke's global distribution.
The Movie Theater
Test your knowledge in an exciting trivia game that challenges you on Coca-Cola's legendary roles in cinematic history, from iconic film cameos to unforgettable product placements!
The Pharmacy
Step into a time-traveling pharmacy where AR mirrors magically transform your reflection, while the Soda Jerk whips up an unforgettable taste of Coke's very first sodas!
The Flatiron
Immerse yourself in a bold, photo-worthy installation that transports you straight into the heart of Coca-Cola’s iconic history, all while surrounded by the captivating architecture of the early brand.
My Role
Focused on crafting compelling narratives that seamlessly blended Coca-Cola's iconic history with cutting-edge technology, while ensuring every word and visual worked in harmony to engage and captivate visitors.
The Team
Executive Creative Director – Megan Cross
VP Creative Director – Sam Resta
ACD - Copy – Collin Carpio
ACD - Design – Alex Bernson