The Purina Club
The world’s first pet-friendly stadium section.
Bringing fans and pets together—permanently.
66% of U.S. households have pets, yet stadiums left them at home. Purina Club changed that forever: the first permanent, science-backed pet loges inside a professional sports stadium. A sold-out, behavior-shifting, award-winning build that reimagined what outdoor fan experiences could be.
The Challenge
44%
of fans reported feeling stress when having to leave their pets behind.
Fans loved their teams—but hated leaving their pets behind. We saw a chance to turn guilt into joy.
The Solution
The Purina Club
A premium matchday experience—for humans and pets.
The Awards
Clio Sports
2024
Fan Engagement
Result: Bronze x2
Campaign Experience
Awards 2025
Ex Awards
2025
Experience/Activation
Result: Bronze
Best Single-Market Event (B2C)
Result: Silver
Outdoor Experience
Result: Shortlist
REGGIE Awards
2025
The One
Show 2025
Hashtag Sports
Awards 2024
Gameday/In-Game Experience
Overall/End-to-End
Result: Gold
Venue Experience
Result: Category Winner
Sports Marketing
Result: Metal Announced May 8
Gameday/In-Game Experience
Use of Partner or Sponsor
Result: Gold
Partnerships & Sponsorships
Result: Silver & Bronze
Out of Home / Brand Installation
Result: Shortlist
Best New Fan Experience
Result: Shortlist
Best Brand Experience or Activation
Result: Shortlist
My Role
I spearheaded the creative strategy and optimization for the Purina Club’s promotion and social campaign, driving awareness and generating interest by crafting engaging, pet-inclusive content that resonated with audiences and elevated brand visibility.
The Team
VP Creative Director – Cesar Vallejo
ACD - Copy – Collin Carpio
ACD - Design – Megan Keegan
Art Direction – Ricardo Burneo