Sips & Sounds
Hearing all the hits with 30,000 of your closest friends.
The Challenge
How do you throw a music festival that doesn't just showcase a family of beloved brands — but delivers a truly unforgettable festival experience?
The Goal
Create unforgettable touchpoints that naturally integrated Coca-Cola and its family of brands into every moment of the fan experience.
The Solution
We leaned into the energy of the festival crowd — creating brand spaces that didn’t just showcase products but built connections.
Every activation invited guests to interact, recharge, and create memories, making the brands feel like part of the good times, not just sponsors on a banner.
The Experience
Cinemark
Movie Theater
A space to enjoy popcorn (some kernels were bigger than others), A/C and amazing vibes.
Minute Maid Silent Disco
A neon-lit, glitter-drenched dance party powered by vibes and customized body art.
(yes, that is me dancing.)
Rewarding
Sustainability
Giving back to the planet (and your festival fit) with exclusive Sips & Sounds merch.
Coca-Cola Orange Cream
A dreamy, sun-soaked lounge to sample a new flavor that felt like pure nostalgia in a can.
Smartwater Quick Refresh
An oasis for hydration, recharging, and taking a breather between sets.
VIP Treatment
VIP rewards and an all-weekend stay where the festival energy never slept.
My Role
Spearheaded the narrative voice and crafted all key copy for Sips & Sounds activations—turning Coca-Cola’s brand moments into unforgettable festival experiences.
The Team
Executive Creative Director – Megan Cross
VP Creative Director – Sam Resta
ACD - Copy – Collin Carpio
ACD - Design – Alex Bernson